SuperBreakers is a New Jersey-based B2B & B2C retailer that sells new and used electrical products from top brands at low prices.
They needed to boost their conversion rate, so they approached us for our eCommerce strategy, consultation, and implementation services. By converting their existing site to the latest version of Magento and implementing third-party modules, we helped SuperBreakers improve the checkout experience and customer journeys.
The detailed UX analysis at the beginning of the project helped us launch the site with features specific to their customer base, such as a quick-order pad, rewards program, and a highly customized product details page.
Migrating their Magento-based platform to a newer version allowed it to support new functionality and extensions. One of the key items to improve was the information architecture.
Our team streamlined the page design and navigation, which made it easier for their B2B and B2C customers to browse and buy. The new site featured a robust sitemap that made it easy for contractors and other customers to find the parts they need.
To supercharge this process, we also developed a custom quick order integration that allows customers to search by SKU and instantly add items to their cart – no cumbersome page navigation required. Finally, their ERP (QuickBooks and THub) was integrated with the store, and then Channeladvisor was implemented for a true multi-channel solution.
Today, we continue to create roadmaps for SuperBreakers’ online business growth. And our service extends beyond design and development. We aided them in their hiring process to maximize the potential of their website with quality talent, realigned their web teams, and improve their customer service process. This made them ready to capitalize on the multi-channel market.
Finally, we implemented a powerful customer loyalty program based on rewards points, which will help convert new customers into loyal followers. The result was a robust, scalable solution that improved customer experience and superior business management. SuperBreakers launched in the summer of 2017. We look forward to reporting on their performance in the years ahead!
PRACTICAL MONTHLY WEB STRATEGY TIPS