Small Business Expo is America’s #1 B2B trade show, conference & networking event for small business owners, entrepreneurs, and startups. Their growth in recent years required a new web platform to support a growing customer, vendor and sponsor base.
To make it happen, Small Business Expo asked us to build a custom WordPress site with a conversion-centric design to showcase their events, allow people and exhibitors to sign up, and generate leads.
The success of the new Small Business Expo website shows just how powerful WordPress can be for the right client and backed by a team of WordPress design and development experts.
Through a combination of a professional yet approachable design, keyphrase-driven SEO content writing and a host of customizations, the new site exuded the SBE brand identity.
The site needed to do more than look good and deliver great content – it had to attract and convert leads. Through integration with Salesforce, the SBE site could manage and build more meaningful relationships with the national small business community.
Since Small Business Expo’s mission is to help small business owners everywhere, their marketing reach needed an extension too. The AdButler plugin optimizes their ads, tracks impressions, clicks, revenue, conversions and reports statistics in real-time – so Small Business Expo is always connecting with people.
The Small Business Expo team is a group of serious go-getters. They’re adding new events and new partners to their roster every single year. This means more customers, more revenue, and more growth. But with the new website in place, they don’t have to worry about overstepping their capabilities.
The team is now free to grow and enhance their scope at any speed thanks to the scalable, business-transforming digital platform.
We can’t wait to see what’s next for them! International shows, perhaps?
PRACTICAL MONTHLY WEB STRATEGY TIPS