Hot Tub Spa Supplies is a major retailer of chemicals, parts, and maintenance supplies for hot tubs and spa facilities. After 40 years in business, 20,000 products in their lineup, 2 new showrooms and thousands of happy customers, Hot Tub Spa Supplies wanted to make a splash in their industry yet again.
Their goal? Launch a web application that could serve the needs of multiple retail partners (of various sizes) and a diverse customer base – all while making it easier to manage their business. We turned on the development jets and helped Hot Tub Spa Supplies secure its position in the market with an unparalleled shopping experience in their industry.
To launch a website that could cater to all customers (B2B and B2C) we migrated Hot Tub Spa Supplies’ existing website from OpenCart to Magento. This added a depth of functionality to their site that customers and search engines would love.
Part of the process involved integrating their Evosus ERP with Magento, which gave them total control over their inventory management and sales process. For an improved user experience, the HTSS website also features a comprehensive parts finder.
By adding Yotpo (a user-generated marketing software), customers can review products, ask questions and get feedback directly from other customers – which are every eCommerce retailer’s most powerful sales tool.
With improved sales functionality and business management tools in place, it was time to focus on marketing and customer acquisition. The site is a mobile-first platform optimized for search engine visibility. This combination of SEO and sales performance lead to higher conversions immediately after launch.
We also created AMP pages that conformed to Google’s needs and increased the search relevance of the site. Subtle but valuable UI and UX upgrades such as targeted CTAs and navigation cues guide customers toward checkout and help the site stand out in a competitive field.
PRACTICAL MONTHLY WEB STRATEGY TIPS