Founded in 1919, H. Weiss Machinery & Supply is a family-owned sheet metal machinery, parts, tools, and service company located in Staten Island, NY.
After nearly a century of success, H. Weiss is a prominent name in the industry with many customers. But their competitors were leveraging new technology and H. Weiss needed a hand transforming their business for success online.
To help them maintain their position for another 100 years, our challenge was adapting H. Weiss’ style, incredible customer service model and personalized sales approach into an ironclad eCommerce platform.
H. Weiss made their name in the Parts & Machinery industry by being the best at what they do. Their website had to match that approach to business and Magento was the Their new website is loaded with custom functionality to give them a competitive advantage in the B2B and B2C markets while maintaining their heritage of quality. Through excellent SEO and user-experience ingreations, their traffic and conversions have never been higher.
First we built a scalable site architecture for unlimited growth and then migrated H. Weiss from the legacy PDGCommerce platform to Magento. This optimized the data management of their complete product lineup and supported diverse customer needs.
Leading your industry in online sales requires power and finesse, and the H. Weiss website has plenty of both. For pure sales improvement, we added a custom parts finder that allows users to search for parts by the manufacturer, machine name or part number.
The new custom quote function helps take users from ‘just browsing’ to ‘ready to buy’ by connecting them with a specialist who will help estimate the cost and shipping time for large items. Finally, to nurture leads and conversions, H. Weiss leveraged our copywriting services to add engaging new content to the Home page, About Us section, and Product Category Pages.
This upgrade lead to better customer satisfaction and improved their SEO and SERP rankings.
PRACTICAL MONTHLY WEB STRATEGY TIPS