With over 50 years of experience in the commercial floor-care equipment and aftermarket floor machine parts industries, the Gofer Parts Team wanted to partner with a local company that could accelerate their eCommerce growth.
Their outdated eCommerce website (on an osCommerce system) was holding them back. They faced challenges with customer engagement and website navigation, plus integration issues with their NetSuite ERP.
To help them get up to speed and capture more of their market, they asked us to redesign their eCommerce website. Based on their needs and goals, we suggested the Magento platform with an integrated ERP to provide better customer service and sales support for their B2B and B2C customers.
By migrating their existing osCommerce website to the powerful and flexible Magento platform, Gofer Parts could get the create deep customization they needed for an industry-leading web asset.
After an intensive redesign and rebranding process, we integrated the NetSuite ERP and connected it to Magento using the Folio Connector. These customizations supported a variety of functions, from quick orders and enhanced search returns to a comprehensive parts finder and machine parts lookup utility.
Another important aspect of the new Gofer Parts marketing platform was their Rewards Goal program where customers could earn discounts on future orders. Now they have a fully-responsive, scalable, SEO-driven eCommerce website that can support unlimited growth.
With a website as large and complex as Gofer Parts, a dedicated tech partner is essential.
We continue to work with Gofer Parts to advance their growing eCommerce initiative by providing new functionality and customer-focused features. With the frequent technical support we provide, plus new integrations, their site has grown and far exceeded their B2B and B2C expectations.
In just a few years, they transformed their entire business model to support both brick-and-mortar and eCommerce sales and grew tremendously in the process.
PRACTICAL MONTHLY WEB STRATEGY TIPS