Cake & Craft was established in 2009 to make the creation of beautiful and delicious confections convenient and affordable.
After working with us, they are a premier online source for cake decorating and bakery supply needs, but it wasn’t always that way! As Cake & Craft’s business took off, they faced the double-problem of an increasingly demanding customer base, as well as an outdated eCommerce bakery supply website.
Our task was to build them with a single digital solution that would scale with their growth and increase their impact on the market.
Based on the number of products in Cake & Craft’s inventory, we determined that a platform migration to Magento 2.0 from their Yahoo store was required to support their current & future sales volumes. The site combines B2B & B2C sales functionality in one platform, which means customers can shop the way they want.
We implemented several shelf-market modules allowing Cake & Craft to manage their inventory & automate customer service. We collected product data, categories, & individual pages in one powerful search feature that would help users discover what they want quickly & easily. Other key integrations include an order fulfillment engine, customer retention application, robust shopping cart, & a user-friendly backend management structure.
We kicked off the project with a detailed discovery phase to learn everything about Cake & Craft and their industry. This knowledge of customer behavior and B2B expectations inspired the design and website architecture.
With everything in place, we also embarked on an ambitious content marketing strategy that would leverage the value of the website and brand across social media and paid and organic search. The result is a unique digital platform that both drives customers to it and makes it easy for them to buy.
We look forward to continuing our work with Cake & Craft in the future!
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