AAE Glass is a Florida-based family-owned and operated fused glass art supplier and educator. Master Glass Artist, Tanya Veit, asked Dotcomweavers to create a branded eCommerce website that advanced their business online and on-location.
The site needed to offer existing users enhanced functionality (such as event payment options and live class streaming) while leveraging SEO and social media to boost traffic and reach a wider audience. These features transformed their website into a conversion-focused tool with an engaging design that reflected their brand passion and quality.
AAE Glass needed a flexible and robust platform to engage customers with high-quality content that could also monetize their products and services in an accessible format.
The goal was to help them sell their videos and online classes while making it fun and easy to acquire repeat customers. With its endless potential for eCommerce customization and powerful content distribution options, Magento was a clear choice. We chose to integrate the LightSpeed POS software because it offered the best business solution for AAE Glass’ on-site and eCommerce customers.
Though it has true eCommerce capabilities, what really makes the site stand out are the dynamic functionalities it offers like Video on Demand, a user-friendly Education Center, and an interactive calendar for classes and workshops.
(images, streaming video and posts)
After the first year, AAE Glass’ business exploded. Today, the site has much more to offer than the e-Commerce features, Education Center, and Rewards & Points program.
To supercharge the user experience, we added a feature where people can customize and add their own design to the fuse glass products, which took the scope of AAE Glass’ eCommerce site capabilities to the next level – a personal one that customers love.
Despite being a small business, with the new AAE Glass website, Tanya and her team can compete in the same field as bigger players in the market. As of today, their sales increased by 33%, they took on 11 new employees, and they expanded into a 25,000 sq. ft. facility.
AAE Glass is now the #2 glass art distributor/supplier in the country.
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